3 Key Tips for What to Wear to Salsa Class

3 Key Tips for What to Wear to Salsa Class SAT / ACT Prep Online Guides and Tips Getting ready to start salsa classes? Awesome! Salsa dancing is a great way to exercise, meet new people, and have fun. If you're preparing for your first salsa class, you may be wondering what to wear to salsa class. While most salsa dancing classes don't have a strict dress code, it's important to dress appropriately for the activity. Follow these guidelines when deciding what to wear for salsa dancing lessons: #1: Your outfit should be easy to move in. Salsa dancing is a physical activity, after all. #2: Your outfit should help keep you safe. You don't want to wear something that you may trip over, for instance, or shoes that don't provide enough support. #3: Your outfit shouldn't make other people uncomfortable. Salsa dancing is a social activity, and you don't want to wear something overly provocative that may make your partners uncomfortable. What to Wear to Salsa Class When deciding what to wear for salsa dancing lessons, you should look for clothing that's functional, comfortable, and makes you feel good wearing it. You'll be moving around a lot during salsa class, so it may help to dress in layers that you can remove as you start getting hot. In this section, I'll give some ideas for what men and women should wear to salsa class to be ready for the physical demands of dancing. What to Wear to Salsa Class- Women Here are some ideas for what to wear to salsa class if you're a woman: Dresses that are knee-length or slightly shorter. Jeans or leggings that are fitted through the ankle so you won't trip on them. Cropped pants, capris, or shorts that you can easily move around in. Short-sleeved or sleeveless tops. A cardigan or sweater that you can wear if it gets chilly. Shoes that are flat or have a small heel (2 inches high or less). What to Wear to Salsa Class- Men Here are some ideas for what to wear to salsa class if you're a man: Cotton t-shirts. Long or short sleeve button up shirts. Jeans, khakis, or slacks. Shorts of any kind. Light vests or sweaters that are easy to remove. Flat shoes with a smooth bottom. Final Thoughts Salsa dancing is a lot of fun, but can be challenging, especially if you're not wearing the right clothing. Make sure that you're wearing comfortable clothes and shoes that allow you to get your groove on and you'll have the time of your life.

Battle of Cape Esperance at Guadalcanal

Battle of Cape Esperance at Guadalcanal The Battle of Cape Esperance took place the night of October 11/12, 1942. It was part of the Guadalcanal Campaign of World War II. Background In early August 1942, Allied forces landed on Guadalcanal and succeeded in capturing an airfield that the Japanese were building. Dubbed Henderson Field, Allied aircraft operating from the Guadalcanal soon dominated the sea lanes around the island during daylight hours. As a result, the Japanese were forced to deliver reinforcements to the island at night using destroyers rather than larger, slower troop transports. Dubbed the Tokyo Express by the Allies, Japanese warships would depart bases in the Shortland Islands and make the run to Guadalcanal and back in a single night. In early October, Vice Admiral Gunichi Mikawa planned a major reinforcement convoy for Guadalcanal. Led by Rear Admiral Takatsugu Jojima, the force consisted of six destroyers and two seaplane tenders. In addition, Mikawa ordered Rear Admiral Aritomo Goto to lead a force of three cruisers and two destroyers with orders to shell Henderson Field while Jojimas ships delivered their troops. Departing the Shortlands early on October 11, both forces proceeded down The Slot towards Guadalcanal. While the Japanese were planning their operations, the Allies made plans to reinforce the island as well. Moving to Contact Departing New Caledonia on October 8, ships carrying the US 164th Infantry moved north towards Guadalcanal. To screen this convoy, Vice Admiral Robert Ghormley assigned Task Force 64, commanded by Rear Admiral Norman Hall, to operate near the island. Consisting of the cruisers USS San Francisco, USS Boise, USS Helena, and USS Salt Lake City, TF64 also included the destroyers USS Farenholt, USS Duncan, USS Buchanan, USS McCalla, and USS Laffey. Initially taking station off Rennell Island, Hall moved north on the 11th after receiving reports that Japanese ships had been sited in The Slot. With the fleets in motion, Japanese aircraft attacked Henderson Field during the day, with the goal of preventing Allied aircraft from locating and attacking Jojimas ships. As he moved north, Hall, aware that the Americans had faired badly in previous night battles with the Japanese, crafted a simple battle plan. Ordering his ships to form a column with destroyers at the head and rear, he instructed them to illuminate any targets with their searchlights so that the cruisers could fire accurately. Hall also informed his captains that they were open fire when the enemy was sited rather than waiting for orders. Battle Joined Approaching Cape Hunter on the northwest corner of Guadalcanal, Hall, flying his flag from San Francisco, ordered his cruisers to launch their floatplanes at 10:00 PM. An hour later, San Franciscos floatplane sighted Jojimas force off of Guadalcanal. Expecting more Japanese ships to be sighted, Hall maintained his course northeast, passing to the west of Savo Island. Reversing course at 11:30, some confusion led to the three lead destroyers (Farenholt, Duncan, and Laffey) being out of position. About this time, Gotos ships began appearing on the American radars. Initially believing these contacts to be the out of position destroyers, Hall took no action. As Farenholt and Laffey accelerated to reassume their proper positions, Duncan moved to attack the approaching Japanese ships. At 11:45, Gotos ships were visible to the American lookouts and Helena radioed asking permission to open fire using the general procedure request, Interrogatory Roger (meaning are we clear to act). Hall responded in the affirmative, and his surprise the entire American line opened fire. Aboard his flagship, Aoba, Goto was taken by complete surprise. Over the next few minutes, Aoba was hit more than 40 times by Helena, Salt Lake City, San Francisco, Farenholt, and Laffey. Burning, with many of its guns out of action and Goto dead, Aoba turned to disengage. At 11:47, concerned that he was firing on his own ships, Hall ordered a cease-fire and asked his destroyers to confirm their positions. This done, the American ships resumed firing at 11:51 and pummeled the cruiser Furutaka. Burning from a hit to its torpedo tubes, Furutaka lost power after taking a torpedo from Buchanan. While the cruiser was burning, the Americans shifted their fire to the destroyer Fubuki sinking it. As the battle raged, the cruiser Kinugasa and destroyer Hatsuyuki turned away and missed the brunt of the American attack. Pursuing the fleeing Japanese ships, Boise was nearly hit by torpedoes from Kinugasa at 12:06 AM. Turning on their searchlights to illuminate the Japanese cruiser, Boise and Salt Lake City immediately took fire, with the former taking a hit to its magazine. At 12:20, with the Japanese retreating and his ships disorganized, Hall broke off the action. Later that night, Furutaka sank as a result of battle damage, and Duncan was lost to raging fires. Learning of the bombardment forces crisis, Jojima detached four destroyers to its aid after disembarking his troops. The next day, two of these, Murakumo and Shirayuki, were sunk by aircraft from Henderson Field. Aftermath The Battle of Cape Esperance cost Hall the destroyer Duncan and 163 killed. In addition, Boise and Farenholt were badly damaged. For the Japanese, losses included a cruiser and three destroyers, as well as 341–454 killed. Also, Aoba was badly damaged and out of action until February 1943. The Battle of Cape Esperance was the first Allied triumph over the Japanese in a night battle. A tactical victory for Hall, the engagement had little strategic significance as Jojima was able to deliver his troops. In assessing the battle, many of the American officers felt that chance had played a key role in allowing them to surprise the Japanese. This luck would not hold, and Allied naval forces were badly defeated on November 20, 1942, at the nearby Battle of Tassafaronga. Selected Sources US Naval Historical Center: Battle of Cape EsperanceOrder of Battle: Battle of Cape Esperance

Project Essay Example | Topics and Well Written Essays - 2000 words

Project - Essay Example otential target of these fraudsters who indulge in spreading computer viruses, identity theft, phishing for information and data and several other forms of electronic crimes. This has necessitated the internet users to safeguard the data stored in their computers by installing anti spyware and anti virus software for protecting their valuable information and data. However it is to be noted that technology solutions alone can not act to protect the information and data. Arthur Wong (2004) observes, â€Å"Education and awareness of the individual, whether in the largest multinational corporation, small business or the home user, is critical. Security is more than just installing a piece of software it is using best practices, updating your antivirus, and practicing safe and secure computing† With this background, this project studies the problem of spyware and viruses and presents a report on the issue of spyware and viruses and their impact on the security of the information stored. The paper also discusses the possible future dimensions of the protection through anti spyware and anti virus software. The project is to create awareness among the community of a University about the adverse effects of spyware and viruses on the information and data stored by the administration, staff, faculty and students of the University, as most of the users in the particular University have not considered the security of data on their computers important. In the process of creating this awareness the project describes the various ways in which the spyware and viruses can enter the data bases of the different users and the potential harm it may create to the information and data stored in the respective computers. The project also reports on the ways in which the information and data can be protected from the impact of such spyware and viruses. The major purpose of this project is to identify the relevance of the security of the electronic information to the users. The other

Communication discussion Assignment Example | Topics and Well Written Essays - 250 words

Communication discussion - Assignment Example From that point you can be able to customize the way you address him/her. With time get the knowledge and experience on how different people like to be handled so as to create an environment where they feel welcome and hence they can be able to open up. According to Hood, (2013), the biggest barrier to communication is lack of humility. While addressing people of different ages, have empathy and show them that you know exactly how it is to be in their position. The people who are advanced in age are the most tough to deal with as they require a high sense of respect (Sullivan, 2013). Give it to them. Dealing with people of different gender can also be confusing. For instance, a certain patient may not be ready to open up to a nurse of the opposite gender and this may require introducing him/her to another nurse if they are totally uncooperative. Having the knowledge on how to address people is important as seen in the essay. This can determine the difference between a competent nurse and the rest (Bednarz, Stephanie, & Doorenbos, 2010). It is therefore important to observe the points

Turbochargers to be used in commercial two wheelers Essay - 1

Turbochargers to be used in commercial two wheelers - Essay Example The first turbocharger was invented in the early 20th century by the ‘Swiss engineer Alfred Buchi’ who introduced a prototype in order to increase the power of a diesel engine. At the initial stage, turbocharger was meant to be used on airplanes which could use thinner air and fly at higher altitudes and to be used to deliver ample power for stable flight. In the engineering world turbochargers was in much attention as World War I brought the increased need for the aviation technology. The concept of turbocharging in those days was very little accepted. But, in the last few years, turbocharging has been a vital product in almost every diesel engine, with an exception being very small diesel engines. Turbochargers use in the petrol engines have also shown good boost for the power output. The first turbochargers were applicable limited to large engines such as marine engine. In the automobile industry turbocharging was firstly implemented into truck engines. In 1938, ‘Swiss Machine Works Saurer’ built turbocharged engine for trucks. In 1962, the Chevrolet Corvair Monza was the first turbo powered engine car which was introduced in United States. Poor efficiency and reliability made them to disappear from the market. In 1973, after the oil crisis step in, turbocharging was again found be acceptable in the diesel engine applications resulting an increase in the turbocharged truck engines. As a result today every engine of the truck is turbocharged. After few years, turbochargers were introduced in the motor sports mainly into Formula 1 racing. The word ‘turbo’ started to become quite popular. In those days, almost every manufacturer of automobiles implemented turbocharging in at least one of their top model with a turbocharged petrol engines. Although this engines were very powerful it still did not made an impression to take a further step because of the more fuel consumption and more importantly the delayed response named as ‘turbo lag’ was

Operational Management At Pepsi Cola Company Commerce Essay

Operational Management At Pepsi Cola Company Commerce Essay At present new product decision is taken by the top management. Demand for new product is investigated by production manager- terms of raw material, machinery operations, and quality. Fro this purpose he can get guidance from constructions. Finance department evaluates financial viability. Sample production is conducted. Response from buyer in terms of satisfaction and companys ability to meet the requirement helps in deciding to produce new product. Process Design: In the company process is continuous supply of concentrate is critical but process can be automated. Process is flexible and production on plant can be changed within one hour. Production on plant can be changed within one hour. Production is of large scale and covers a wide area for the distribution of the product. Facility Design and Layout: Facility design and physical layout of plant, supporting facilities and building is provided by the parent company that is PEPSI COLA International. Transportation costs with the plant is minimum. Physical layout provides maximum utilization of available space by optimizing costs. Inventory: Company is not using the quantitative methods for calculating economic order quantity, reorder point, safety stock and annual inventory cost. The company does not give importance to control inventory cost. Lead time is usually 2 days an in an exceptional case it can be up to 4-5 days. this also one reason that EOQ, ROP, lead time are calculated using qualitative techniques, by estimates of experienced managers. Martial Requirement Planning: Company produces beverages and uses Sugar, Carbon Dioxide, Ammonia and concentrate as raw material. Sot drink is a seasonal product. Most of the sale is done during summer season. Concentrate is bought from the franchiser PepsiCo. Sugar is bought directly from the sugar manufacturers of the area. CO2 is prepared within the premises, which is enough for the full capacity of two plants. When during samara 4 plants are in working, CO2 is purchased from the outside suppliers. Company Profile: Pepsi co. is infect a corporation listed in the New York Stock Exchange USA. It is the owner of globe products like Pepsi Cola, Team, Marinda etc. Being owner of the products they give the rights of manufactures of its products to different countries. All over the world, the products are standard. If you buy a Pepsi from a remote area like Talamba and from Washington D.C., you will find absolutely same taste and color. Because Pepsi Co. has strict quality standards. And the franchisees have to follow these standards. Otherwise they have to face penalties from the real owners of the product. In Pakistan there are 10 units of Pepsi cola are working. Each unit has its own license of production. And each unit has its own territory in which it can sell its products. No unit can interfere in the area of other unit. Brief History: The company was introduced in 1967 as a (Pvt.) Limited company. It started its production in 1968. In the early stages it was famous with the name of 7-up factory. Because 7-up was its first product. The other brands were introduced after 7-up. Pepsi Cola, Marinda and Green Marinda have been different products of Shamim and Co. Since its introduction. At present 7-up, Pepsi Cola and Marinda are being produced. Company Characteristics: Shamim Co. is the biggest soft drink manufacturing unit in Pakistan with its four plants having full capacity of 50,000 crates per day. Company covers area of Southern Punjab including Sahiwal, Mianwali, Rajan Pur, Bahawalnagar and Khan Pur. Departmentalization: There are six departments in the company, which are production, Marketing, Finance, Sales, Shipping administration and personnel. In each deptt. there is a manger which is responsible for the working of his department to the general manager. A manager has an assistant manager. After Ass. A manager their are Shift Incharge in production and supervisors in sales. They control the activities of operatives. Product Planning: Shamim and company works under licensee of Pepsi Co., as explained earlier. At present Shamim and Company does not possess the ownership of any product. All of its products are originally owned by Pepsi Co. New York. Franchiser gives concentrate and sets quality standards for it products. Company just follows these standards and produces beverages. Uptill now the company has not produced any product of its own and there is no concept of product planning in future as well, because the management considers it a very theme to introduce a new brand of their own. In the brand like Pepsi Cola and 7-up are selling in the market like hot cackes. Meanwhile the people in Pakistan are reluctant to purchase Pakistan branded beverages and we dont find any successful domestic brands of soft drinks in Pakistan. Thats why the management does not have any motivation to do product planning. In a dynamic market the company may expand, add or relocate new facilities, which means that location decisions are made the life of a company. Location decisions are important due to following reasons. Competition. Cost. Hidden effects. Factors that effect the location decisions are Market related factors. Tangible Cost factors.  · Transportation.  · Labor availability and costs.  · Energy availability and costs.  · Water availability and costs.  · Site and construction cost.  · Taxes. Intangible Factors.  · Legal regulation.  · Community attitude.  · Expansion potential.  · Living conditions. Operations Planning: Product Planning: Shamim and company works under licensee of Pepsi Co., as explained earlier. At present Shamim and Company does not possess the ownership of any product. All of its products are originally owned by Pepsi Co. New York. Franchiser gives concentrate and sets quality standards for it products. Company just follows these standards and produces beverages. Up till now the company has not produced any product of its own and there is no concept of product planning in future as well, because the management considers it a very theme to introduce a new brand of their own. In the brand like Pepsi Cola and 7-up are selling in the market like hot cackes. Meanwhile the people in Pakistan are reluctant to purchase Pakistan branded beverages and we dont find any successful domestic brands of soft drinks in Pakistan. Thats why the management does not have any motivation to do product planning. In a dynamic market the company may expand, add or relocate new facilities, which mean that location decisions are made over the life of a company. Location decisions are important due to following reasons. Competition. Cost. Hidden effects. Factors that effect the location decisions are Market related factors. Tangible Cost factors.  · Transportation.  · Labor availability and costs.  · Energy availability and costs.  · Water availability and costs.  · Site and construction cost.  · Taxes. Intangible Factors.  · Legal regulation.  · Community attitude.  · Expansion potential.  · Living conditions. Location Design Location of manufacturing operations can have a graet impact on operating cost, profit and price at which products are offered. As far allocation is concerned the companys strategy consists of selecting the location from which the potential market will be served. The location of facility involves the commitment of resources to long range plan.. Location of industry is selected on the basis of  Ã‚ µ Availability of raw material on cheap prices and maximization of profits.  Ã‚ µ Proximity to potential customers.  Ã‚ µ In plant location objective is to minimize the sum of all costs, not only todays but long term cotsts. There may arise four questions for facility aspects. 1. Types of facilities needed. 2. Location of facilities. 3. Design / Layout of facilities. 4. Capacity planning. Company Location: Shamim and company is located near MDA chowk Multan in province of Punjab. The site of company is not of some strategic value. Because Shamim and Co. covers a large area of Southern Punjab. So there is no importance of site with reference to the other cities of this area. Any way; site of the company is considerable for Multan. Process Design and Facility Layout Having done the location selection company design a building, select the appropriate process technology and equipment and arranges it in away so that it has greatest potential to meet the strategic demand of organization. The type of operations to be performed in a facility, influence the facilitys needs and layouts. Equipment involved effects the layout. Facilities must be designed for the efficient operations in the organization. Layout for Operations: Facility is designed in numerous ways to support this work to be done within each facility numerous factors must be considered. Amount of available space and its shape. Design objective is very imprint. some of layouts are:  · Retail layout.  · Office layout.  · Distribution and ware house layout.  · Manufacturing layout. Manufactering Process: In Shamim Co. manufactering process is as follows; Water Extraction: Raw water is extracted from the sources. It is treated to remove its hardness. Here water is tested in lab to check it harness. If water has some Co3 or Hco3 it is drained and again soft water is used in the preperation of syrup. Preperation of Syrup: Syrup is prepared with sugar, concentrate and water. this syurup is heated upto 90 C to get it pasturized. this hot syrup is collled down and stored in the tanks. Here lab testing of syrup is done to check its quality standard. Production: Syrup is sent to Carbo Cooler. During flow of syrup from tanks to Carbo Coolers, Ammonia and Carbon Dioxide are mixed in the syrup. In production process empty is feeded from on side. This emplty is washed and light check is done to see quality of washing. From Carbo Cooler syrup goes to the Filler. At filler syrup is filled in the empty bottles, and Cap Crown is fixed on the bottols. Here and operater looks after the filling process. He can increase, derease or even stop production speed accordingly. Filled bottols are tested in lab. by taking samples. Light check is done to check the level of syrup in bottles and chek some solid partieals. The overfilled or underfilled bottols are separated. If some partical is found in some bottlol it is also separated. After light check bottols passed under a printer and code is printed on the bottoles, with this code the date of manufactering and shift time can be identified. When all checking process is done the bottlols are cased in the crates. The whole process of manufactaring is automatic. It required a little supervision. Raw material is put from one side and filled bottles come out of the process. Support Facilities: Support facilities are carried out in such a way that the direct operations can function smoothely. support facilities are essential for operations. Some of departments to be considered in layour are  · Inventories, material and suppliers.  · Tool room.  · Inspection and quality control.  · First aid.  · Maintenance.  · Safety and security.  · Clerical and bookkeeping.  · Tube well.  · Airconditioning plant.  · Transformer.  · Equipment for work shop.  · Bailing press.  · Parking facility.  · Canteen.  · Emergency situation analysis. Issuance of Different Items: When production department requires a particular item from inventory, they fill the requisition slip. One copy is kept at the store and a carbon copy is kept by the production deptt. This slip includes the quantity issued, stock register page number, iteem code, This slip is signed by the production manager. Inventory items are issued on these slip. Control of Inventory: At the end of each month, store prepares a monthly consumption report. This report includes the detail of all the inventory items which were consumed by the production deptt. of Shamim Co. during the month. In this way the inventory is controlled in the Shamim Company. Quality Control: The quality control should 1. Define specific product and service quality level requirements. 2. Determine the relationship of design and process characteristric to output quality and related process requirement. 3. Dewtermine methods, personnel and equipment for measuring quality. 4. Measure and record the quality achieved. 5. Trigger corrective processess when actual quality varies from the acceptable quality. Specification of quality requirements begins in market research continue as part of the product design activity, and culminates in the quality specification and design subsystem output. That output defineates the specific product or service attribute that effect the quality and must be assured. The Quality Specification And Design Subsystem The activities of this subsysten are integral part of the product design activities, its objectives are to be determine that the new design output 1. Will meet the customer need. 2. Will operate under end use conditions. 3. Can be produced or provided given the organizions capabilities. 4. Will function with the specified level of reliability interms of minimum means time between failure. 5. Will require less than a specified amount of maintaince hours and material costs operating hour. 6. Can be required within a certain time frame. Quality Assurance: Quality assurance is the title given to those management activities and systems required to provide assurance that the over all quality controlled task is being carried out. The quality asssurance system is the aggregate quality management system. It interfaces with other general management system performong similar functions relative to the organizations financial personnel facilities and marketing policies and capability. a) Proper use of the product and the conditions under which use is dangerous and unadviceable. b) Document the product liability planning and procedures as well as the result of all tests and inspections. Process Quality Planning Control Subsystem: This subsystem concerns the what, where, when, who of quality control during operations. It frequently involves major expenditure for personnel, equipment, inspection and testing activity. The objectives of this subsystem are to be 1. Determine the process attribute and characteristic to be measured. 2. Determine the methods of measurement and develope detalied instructions describing the measurement process. 3. Determine, select and train the personnel required to implement the quality control procedures. 4. Measure and record operational quality interms of the number of defects and seriousness of defects and causes of defect. . Measurement And Documentation Product quality must be measured on both quantitative and qualitative basis, and the measurements must be recorder. Quantification of the qualitative aspects occurs whe defects are classified into categories such as critical major, and minor, which were describe earlier. A classification such as this one of the inputs to the organizations as greater measure of quality. Product or services that do not meet the desired quality standards generate two types of required corrective actions 1. The disposition of the defective product or service. 2. An analysis of the cause of the defeciencies. MAJOR COMPETITOR : COCA COLA: QUALITY CONTROL PROCESS  Ã…’ (COCA COLA) A Tour through Our Scientific Manufacturing Processes The Coca-Cola Company ensures the supreme quality of its beverages by employing globally accepted and validated manufacturing processes and Quality Management Systems. Let us now take you through the processes and Quality Assurance Programs followed by our world-class manufacturing facilities in India Testing Source Water For Plant Site Selection The site for our manufacturing plants are finalized only after the source water has been tested for all requirements of potable water. The analysis is always conducted by independent third party accredited laboratories. The source water is then properly protected and re-tested periodically to ensure that it conforms to international standards. The water is then drawn through sealed pipelines into the storage tanks placed in secured water treatment areas of the manufacturing plant. Water Treatment Know the Chemistry Of Purity The first step in the process of manufacturing soft drinks is to disinfect the water using globally approved chlorination procedures. This ensures that all micro-organisms including pathogens are destroyed. It also removes organic and inorganic impurities caused by oxidation of heavy metal ions. The second step is the filtration at the molecular level, which is achieved either by coagulation/flocculation or reverse osmosis. Contaminants commonly removed by this process include: Dirt, clay and any other suspended matter in the water. Microbial matter (including bacteria, yeast, moulds, virus, protozoa). Heavy metals and compounds which may cause an off-taste. The third step to stop potential contaminants is water purification using granular activated carbon filters. The granular activated carbon, with its large and porous surface area, ensures effective removal of trace levels of organic compounds (including pesticides and herbicides), colour, off-taste and odour-causing compounds using the principle of absorption. The last step is polishing filtration, which is passing water through high efficiency 5-micron filters to ensure every drop of treated water is free from any activated carbon fines and is safe for use in beverages. The Purity Of Our Sugar Is Crystal Clear Our sugar selection process is as stringent as our water purification process. The sugar, bought from high-grade authorized mills, is cleaned with a globally acclaimed carbon treatment process. A purified sugar syrup is created which is then blended with the soft drink concentrate. Carbon Dioxide Meeting International Purity Standards We procure carbon-dioxide, meeting international purity standards, from authorized suppliers. The gas then goes through stringent quality control checks before it used in the beverage. All the three primary ingredients used in beverage, the syrup, treated water and carbon-dioxide, are blended as per The Coca-Cola Companys specifications. The Automated Bottling Process We use a fully automated process to recycle the glass bottles returned from the market. These bottles are sanitized at high temperatures with specially formulated cleaning agents. They are then transported to the filler after a thorough visual inspection. After they are filled, in a high-speed automated filling machine, the bottles are capped/crowned, date coded and packed into crates/cartons. The complete manufacturing process has a well defined and structured Quality Control and Assurance Program. All the manufacturing facilities employ qualified, experienced and trained professionals for manufacturing and testing of our products. All the bottling facilities follow the Good Manufacturing Practices requirements as applicable to the food industry. All manufacturing equipment fulfil the stringent requirements of GMP and sanitary design. The entire Quality Management system of each plant is documented, managed and continually improved through aworld-wide accepted system of TCCQS (The Coca-Cola Quality System). BACK TO PEPSI : The latter units are approved on a variance basis: Many organizations establish a material review board, consisting of engineering, manufacturing quality control, marketing and a customer reprentative to review proposed rework of defective parts that are out side the standards of blueprints qualifications. Approval by all the members must be received before rework can proceed. Purchase Of Raw Material: Direct raw material for the products include the following items. i) Sugar ii) Concentrate iii) Treated water iv) Empty bottle v) Amonia and Carbon Dioxide. From above items only concentrate is provided by the franchiser. All other raw material is purchased by the company itself. Sugar Quality Testing: Purchase of sugar is a critical step in the purchase of raw material. When sugar bags are arrived at the plant that time it has to pass through a strict quality check. In fact sugar quality is very very important in the production of the beverages. . Water Treatment Tests: The company has installed four tubewells to meet the requirement of water. The extracted water is then treated for the use in the final processing. At different staged of treatment tests include: 1 Upper tap tests. 2 Sand filter and carbon purifier test. 3 Water softness test. For this purpose the company has prepared forms for the record of these tests which are signed by the shift incharge after each shift. If he observed some abnormality he stops supply from one container and provides the required water through other container. The company has two containers for the supply and storage of trated water. The closed container is then sanitized and washed back. The sanitation and washing back of containers is also done at regular basis, after ten days. Syrup Testing: After mixing water, sugar and concentrate it is treated at 900 C and then it is stored in the tanks. This is called simple syrup. This syrup is tested in the lab. This syrup goes into carbo cooler. Here Ammonia and Carbon Dioxide are mixed in the syrup. This is called finished syrup. The finished syrup is also tested in the lab. If chemist finds any deviation from the standards, the syrup is drained before any further processing. Finished Bottle Tests When the bottles are filled at filler, the chemist take sample after every half hour. If any deviation from the standard is found the whole batch is drained before going in market. A microbiological test is also taken by the chemist after a week of production. If any kind of germs growth is found the stored bottles are declared rejected. Forecasting: Planning and control for operations require an estimate of the demand for the product for the service that an organization expects to provide in the future. Numerous methods for the aart and science of forecasting have been develop and reported in the literature. The field of forecasting is full of instances at both government and individual firm levels. For short term decisions, we need forecasting methods that are relatively inexpensive to install and maintain and that can be adapted to situaations involving a large number of items to be forecast. For immidiate range plans, useful forcasts will probably be aggregated by product types. Detailed forecasts for each individual item may not be necessary. Since the relaative frequency of forecasts is lower and the number of different product types for which forecasts are made is smaller than in the case for the short term decisions, forecasting methods that require modest cost and effort could be employed. Demand Foracasting By Shamim Company:- In fact Shamim Company is a product focused companywhich highly emphasize on the production of the products. Due to the environment of the market and continuously changing demand, the management relies on qualitative methods. As the company has a seasonal business so the demand is high in the months of April, May, June, July and August. This is the peak season for the company. So for the forecast of the next demand the company sees the data of sales of the same month and the trend is observed. MATERIAL REQUIREMENT PLANNING Materials related decisions must be coordinated to make efficient use of resources. Both ther necessary material inputs and the necessary capacity must be available before transformationcan be performed to know when materials will be available before it can accurately sshedule use of capacity. It has to have some idea what capacity will be available before it can know when materials will be needed. Large companies that buy large quantities of items over extendedperiod can sometime exert enough pressure on suppliers to ontain material almost when they want them. Companies that do not make large purchases may have to fit their schedules to the dates on which material can be obtained, or purchase with sufficient lead time so that material will be available when the companies need them. Continous manufacturing operations usually involve all aspects of materials management. Regardless of the way a company may be organised , several material functions probably are performed by some organizational structure of a company and assignments of resposibilities depend on the capabilities of employee and the need of the organization as percieved by its decision maker. MATERIAL REQUIREMENT PLANNING OF SHAMIM COMPANY There are two major raw materials for products of Shamim Company. These are concentrate and sugar. Other raw material include raw water, empty bottles, Ammonia gas, Carbon Dioxide gas, caustic soda, chemicals for laboratories, and stationary items. RECOMMENDATIONS Formula the Pepsi should adopt is three way of telling customers = Tell them you are cool. = Tell them in a big way. = Keep telling this to them. Pepsi forgot that people dont drink cola they drink can, so they have to make innovations for their cans and promotional marketing. They also failed to adhere to its commitment to export 50% of its production in india, so they should concentrate on what they said. Pepsi began exporting products such as tea rice and shrimp. An agricultural research center should be establish.

Fact Verses Fiction in OBriens The Things They Carried Essay

Fact Verses Fiction in O'Brien's The Things They Carried "The difference between fairy tales and war stories is that fairy tales begin with 'Once upon a time,' while war stories begin with 'Shit, I was there!'" (Lomperis 41). How does one tell a good war story? Is it important to be accurate to the events that took place? Does the reader need to trust the narrator? In The Things They Carried, Tim O'Brien examines what it takes to tell a good war story. He uses his own experiences in Vietnam in conjunction with his imagination to weave together a series of short stories into a novel. First, the reader must understand just what makes a good "war story". The protagonist of the novel, Tim O'Brien, gives us his interpretation of it in the chapter "How to Tell a True War Story". A true war story is never moral. It does not instruct, nor encourage virtue, nor suggest models of proper human behavior, nor restrain men from doing the things men have always done. If a story seems moral, do not believe it. If at the end of a war story you feel uplifted, or if you feel that some small bit if rectitude has been salvaged from the larger waste, then you have been made the victim of a very old and terrible lie. There is no rectitude whatsoever. There is no virtue. As a first rule of thumb, therefore, you can tell a true war story by its absolute and uncompromising allegiance to obscenity and evil (O'Brien 68-69). With this concept, we can assess and place value on the stories presented in The Things They Carried. Yet, it is still not that simple. The reader is continually challenged to question what is real and what is imagined. The evaluation of each narrator is constant. While the protagonist continues to remind the ... ...y matter if they're true stories (Lomperis 54). Works Cited Bonn, Maria S. "Can Stories Save Us? Tim O'Brien and the efficacy of the text (The Vietnam War)." CRITIQUE: Studies in Contemporary Fiction 36.1 (Fall 1994); 2-16. Calloway, Catherine. "How to tell a true war story: Metafiction in 'The Things They Carried'." CRITIQUE: Studies in Contemporary Fiction 36.4 (Summer 1995); 249-258. Kaplan, Steven. "The Undying Uncertainty of the Narrator in Tim O'Brien's 'The Things They Carried'." CRITIQUE: Studies in Contemporary Fiction 35.1 (Fall 1993); 43-53. Lomperis, Timothy J. "Reading the Wind" The Literature of the Vietnam War . Durham: Duke UP, 1987. Neilson, Jim. Warring Fictions: American Literary Culture and the Vietnam War Narrative. Jackson: Mississippi UP, 1998 O'Brien, Tim. The Things They Carried . New York: Broadway, 1990.

Perceptions and Causes of Psycho-pathology Essay

Psychopathology is the study of mental illness or disorders. Abnormal psychology is the study of understanding the nature, causes, and treatments of mental illness. This paper will discuss Psychopathology, give an overview of how culture is a factor determining the expression of psychopathology. Next the causes of psychopathology using the biopsychosocial models will be discuss and lastly, society’s perception of psychopathology overtime will be evaluated(Butcher, Mineka, Hooley, 2013). Culture & Psychopathology Culture can be defined as a way of life for a particular group of people. Every culture has its own set of rules and in some cases these rules are actual laws. In every culture there are shared values, beliefs, and behaviors that are acceptable because they are considered normal amongst everyone in that culture(Butcher, Mineka, Hooley, 2013). For example, in the United States it is customary for most children to own their own celluar phone, whereas a person from another country may think it is abnormal that a child as young as seven year old has a celluar phone. People set standards and norms based on what they are taught to follow growing up. Although most social rules are arbitrary, when an individual does not abide by the standards set, their cultural group deems that individual as behaving abnormally. There are behaviors that may apepar to be abnormal to one culture, but may accepted in another culture (Butcher et al., 2012). Additionally, there are disorders that are particular to a culture, based on the things that society has deem normal (Butcher et al., 2013). Studies have suggested that some culture-specific disorders are a â€Å"culturally determined symptom† associated with other disorders (Balhara, 2011, para 14). This idea seems to be supported by Butcher et al. (2013), who mentioned that one’s culture can influence the presentation of a person’s disorder. Culture and  Psychopathology go hand and hand because culture is what deciphers what is considered normal or abnormal. However, there are categories of psychopathology that are particular to certain cultures and are found only in particular areas of the world. Causes of Psychopathology When determining the cause of abnormal behavior one must differentiate between necessary, sufficient, and contributory causal factors. The three causal factors are necessary, sufficient, and contributory causes. The necessary cause is â€Å"if disorder Y occurs, then cause X must have preceded it.† The sufficient cause is â€Å"if cause X occurs, then disorder Y will also occur.† The contributory cause is If X occurs, then the probability of disorder Y increases(Butcher, Mineka, Hooley, 2013). Society’s Perception This is the next paragraph before the conclusion Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. References Balhara, Y. P. S. (2011). Culture-bound syndrome: Has it found its right niche? Indian Journal of Psychological Medicine,33(2), 210-215. doi:10.4103/0253-7176.92055. Butcher, J. N., Mineka, S. & Hooley, J. M. (2013) Abnormal psychology (15th ed). Upper Saddle River, NJ: Pearson Guarnaccia, P. & Pincay, I. M. (n.d.). Culture-specific diagnoses and their relationship to mood disorders. Retrieved from http://www.nrchmh.org/ResourcesDirectService/Culture-Specific%20Diagnoses%20and%20Their%20Relationship%20to%20Mood%20Disorders.pdf Rana, D. K., & Sharma, N. (2013). Culture and psychopathology. Asia-Pacific Journal of Social Sciences, 5(1), 121-134. Retrieved from http://search.proquest.com/docview/1516054490?accountid=458.

The 7 Deadly Sins and 7 Cardinal Virtues Essay Example

The 7 Deadly Sins and 7 Cardinal Virtues Essay Example The 7 Deadly Sins and 7 Cardinal Virtues Paper The 7 Deadly Sins and 7 Cardinal Virtues Paper Essay Topic: Divine Comedy Paradiso Inferno The Aeneid Overview The Seven Deadly Sins, also known as the Capital Vices or Cardinal Sins, are a classification of vices that were originally used in early Christian teachings to educate and instruct followers concerning (immoral) fallen mans tendency to sin. The Roman Catholic Church divided sin into two principal categories: venial, which are relatively minor, and could be forgiven through any sacrament of the Church, and the more severe capital or mortal sins, which, when committed, destroyed the life of grace, and created the threat of eternal damnation unless either absolved through the sacrament of confession, or otherwise forgiven through perfect contrition on the part of the penitent. Beginning in the early 14th century, the popularity of the Seven deadly sins as a theme among European artists of the time eventually helped to ingrain them in many areas of Christian culture and Christian consciousness in general throughout the world. One means of such ingraining was the creation of the mnemonic SALIGIA based on the first letters in Latin of the seven deadly sins: superbia, avaritia, luxuria, invidia, gula, ira, acedia. Listed in the same order used by both Pope Gregory the Great in the 6th Century AD, and later by Dante Alighieri in his epic poem The Divine Comedy, the Seven deadly sins are as follows: (7) Luxuria(extravagance, later lust); (6) Gula(gluttony); (5) Avaritia(greed); (4) Acedia(sloth); (3) Ira(wrath); (2) Invidia(envy); and (1) Superbia(pride). Each of The Seven Deadly Sins has an opposite among the corresponding Seven holy virtues (sometimes also referred to as the Contrary Virtues). The identification and definition of the Seven deadly sins over their history has been a fluid process and the idea of what each of the seven actually encompass has evolved over time. This process has been aided by the fact that they are not referred to in either a cohesive or codified manner in the Bible itself, and as a result other literary and ecclesiastical works referring to the Seven deadly sins were instead consulted as sources from which definitions might be drawn. Part II of Dantes Divine Comedy, Purgatorio, has almost certainly been the best known source since the Renaissance, though many later interpretations and versions, especially those of the more conservative and Pentecostal Protestant denominations, have instead tended to portray the consequence for those guilty of committing one or more of these sins as being eternal torment in Hell, rather than possible purification through penance in Purgatory. The Sins == Lust (Latin: luxuria) Synonyms: Lust (fornication, perversion) Lust is usually thought of as involving obsessive or excessive thoughts or desires of a sexual nature. Unfulfilled lusts sometimes lead to sexual or sociological compulsions and/or transgressions including (but obviously not limited to) sexual addiction, adultery, bestiality, and rape. Dantes criterion was excessive love of others, which therefore rendered love and devotion to God as secondary. However, lust and love are two different things; while a genuine, selfless love can represent the highest degree of development and feeling of community with others in a human relationship, Lust can be described as the excessive desire for sexual release. The other person can be therefore seen as a means to an end for the fulfillment of the subjects desires, and becomes thus objectified in the process. In Purgatorio, the penitent walks within flames to purge himself of lustful/sexual thoughts. ==; Gluttony (Latin: gula) Synonyms: Gluttony (waste, overindulgence) Modern views identify Gluttony with an overindulgence of food and drink, though in the past any form of thoughtless excess could fall within the definition of this sin. Marked by unreasonable or unnecessary excess of consumption, Gluttony could also include certain forms of destructive behavior, especially for sport, or for its own sake. Substance abuse or binge drinking can be seen as examples of gluttony therefore. The penitents in the Purgatorio were forced to stand between two trees, unable to reach or eat the fruit hanging from either, and were thus described as having a starved appearance. Greed (Latin: avaritia) Synonyms: Greed (treachery, covetousness) Greed is, like Lust and Gluttony, a sin of excess. However, Greed (as seen by the Church) applied to the acquisition of wealth in particular. Thomas Aquinas wrote that Greed was a sin against God, just as all mortal sins, in as much as man condemns things eternal for the sake of temporal things. In Dantes Purgatory, the penitents were bound and laid face down on the ground for having concentrated too much on earthly thoughts. Avarice is more of a blanket term that can describe many other examples of sinful behavior. These include disloyalty, deliberate betrayal, or treason, especially for personal gain, for example through bribery. Scavenging and hoarding of materials or objects, theft and robbery, especially by means of violence, trickery, or manipulation of authority are all actions that may be inspired by greed. Such misdeeds can include Simony, where one profits from soliciting goods within the actual confines of a church. == Sloth (Latin: acedia) Synonyms: Sloth (laziness, sadness, apathy) More than other sins, the definition of Sloth has changed considerably since its original inclusion among The Seven Deadly Sins. It had been in the early years of Christianity characterized by what modern writers would now describe as apathy, depression, and joylessness - the latter being viewed as being a refusal to enjoy the goodness of God and the world He created. Originally, its place was fulfilled by two other aspects, Acedia and Sadness. The former described a spiritual apathy that affected the faithful by discouraging them from their religious work. Sadness (tristitia in Latin) described a feeling of dissatisfaction or discontent, which caused unhappiness with ones current situation. When St. Thomas Aquinas selected Acedia for his list, he described it as an uneasiness of the mind, being a progenitor for lesser sins such as restlessness and instability. Dante refined this definition further, describing Sloth as being the failure to love God with all ones heart, all ones mind and all ones soul. He also described it as the middle sin, and as such was the only sin characterised by an absence or insufficiency of love. In his Purgatorio, the slothful penitents were made to run continuously at top speed. The modern view of the vice, as highlighted by its contrary virtue zeal/diligence, is that it represents the failure to utilize ones talents and gifts. For example, a student who does not work beyond what is required (and thus fails to achieve his or her full potential) would be slothful. Current interpretations are therefore much less stringent and comprehensive than they were in medieval times, and portray Sloth as being more simply a sin of laziness, of an unwillingness to act, an unwillingness to care (rather than a failure to love God and His works). For this reason Sloth is now often seen as being considerably less serious than the other sins. == Wrath (Latin: ira) Synonyms: Wrath (anger, hatred, prejudice, discrimination) Wrath may be described as inordinate and uncontrolled feelings of hatred and anger. These feelings can manifest as vehement denial of the truth, both to others and in the form of self-denial, impatience with the procedure of law, and the desire to seek revenge outside of the workings of the justice system (such as engaging in vigilantism), fanatical political beliefs, and generally wishing to do evil or harm to others. The transgressions borne of Wrath are among the most serious, including murder, assault, and in extreme cases, genocide. (See Crimes against humanity. ) Wrath is the only sin not necessarily associated with selfishness or self interest (although one can of course be wrathful for selfish reasons, such as jealousy). Dante described Wrath as love of justice perverted to revenge and spite. The wrathful in his Purgatorio were enveloped in blinding smoke. == Envy (Latin: invidia) Synonyms: Envy (jealousy, malice) Like Greed, Envy is characterized by an insatiable desire; they differ, however, for two main reasons: First, Greed is largely associated with material goods, whereas Envy may apply more generally. Second, those who commit the sin of Envy desire something that someone else has which they perceive themselves as lacking. Dante defined this as love of ones own good perverted to a desire to deprive other men of theirs. In Dantes Purgatory, the punishment for the envious is to have their eyes sewn shut with wire, because they have gained sinful pleasure from seeing others brought lowly. = Pride (Latin: superbia) Synonyms: Pride (vanity, narcissism), Hubris In almost every list Pride is considered the original and most serious of The Seven Deadly Sins, and indeed the ultimate source from which the others arise. It is identified as a desire to be more important or attractive than others, failing to give compliments to others though they may be deserving of them, and excessive love of self (especially holding self out of proper position toward God). Dantes definition was love of self perverted to hatred and contempt for ones neighbor. In Jacob Bidermanns medieval miracle play, Cenodoxus, Pride is the deadliest of all the sins and leads directly to the damnation of the famed Doctor of Paris, Cenodoxus. In perhaps the most famous example, the story of Lucifer, Pride was what caused his Fall from Heaven, and his resultant transformation into Satan. Vanity and Narcissism are prime examples of this Sin. In the Divine Comedy, the penitent were forced to walk with stone slabs bearing down on their backs in order to induce feelings of humility. Dante Alighieri (1265 1321) was a Catholic layman who wrote The Divine Comedy, which is really three epic poems in Italian: Inferno, Purgatorio, and Paradiso, which are about Hell, Purgatory, and Heaven/Paradise, respectively. In Purgatorio, Dante places each of the seven sins on a level, with the higher levels closer to Paradise and the lower ones closer to Hell. The numbers in parentheses, in the above table, indicate the level where they are found in Purgatorio. Dante considers these sins as offenses against love, and groups them accordingly: PERVERTED Love:(1) Pride (2) Envy (3) Wrath/Anger INSUFFICIENT Love:(4) Sloth EXCESSIVE Love of EARTHLY GOODS:(5) Avarice/Greed (6) Gluttony (7) Lust Dante seems to have had a well-formed conscience. His emphasis on love, in the sense of Christian charity, is impressive. That is not to claim some sort of sainthood, but his ideas were very much in keeping with the teaching of the Catholic Church at a time when the practice of the clergy often fell short of the doctrine. The Divine Comedy Dante Alighieris The Divine Comedy is composed of three canticas (or cantiche) - Inferno (Hell), Purgatorio (Purgatory), and Paradiso (Paradise) - composed each of 33 cantos (or canti). The very first canto serves as an introduction to the poem and is generally not considered to be part of the first cantica, bringing the total number of cantos to 100. The first cantica, Inferno, is by far the most famous of the three, and is often published separately under the title Dantes Inferno. As a part of the whole literary work, the first canto serves as an introduction to the entire Divine Comedy, making each of the cantiche 33 canti long. The number 3 is prominent in the work, represented here by the length of each cantica. The verse scheme used, terza rima, is the hendecasyllable (line of eleven syllables), with the lines composing tercets according to the rhyme scheme ABA BCB CDC . . . YZY Z. The poet tells in the first person his travel through the three realms of the dead, lasting during the Easter Triduum in the spring of 1300. His guide through Hell and Purgatory is the Latin poet Virgil, author of the Aeneid and the Fourth Eclogue, and the guide through Paradise is Beatrice, Dantes ideal of a perfect woman. Beatrice was a real Florentine woman whom he met in childhood and admired from afar in the mode of the then-fashionable courtly love tradition which is highlighted in Dantes earlier work La Vita Nuova. The Satanic Bible In the Satanic Bible (Anton Szandor Lavey), it is addressed that these seven sins are all Satanic in nature, as they all lead to mental, emotional and physical gratification. The Seven Holy Virtues The Seven Virtues were derived from the Psychomachia (Contest of the Soul), an epic poem written by Aurelius Clemens Prudentius (c. 10) entailing the battle of good virtues and evil vices. The intense popularity of this work in the Middle Ages helped to spread the concept of Holy Virtue throughout Europe. Practicing these virtues is alleged to protect one against temptation from the Seven Deadly Sins, with each one having its counterpart. Due to this they are sometimes referred to as the contrary virtues. There are two distinct variations of the virtues, recognized by different groups. The Virtues Ranked in ascending order of sanctity, the seven holy virtues are: . Chastity (Latin: castitas) (purity, opposes lust, Latin: luxuria) - Courage and boldness. Embracing of moral wholesomeness and achieving purity of thought through education and betterment; . Abstinence (Latin: frenum) (self-control, opposes gluttony, Latin: gula) - Constant mindfulness of others and ones surroundings; practicing self-control, abstention, and moderation. . Liberality (Latin: liberalitas) (will, generosity, opposes greed, Latin: avaritia) - Generosity. Willingness to give. A nobility of thought or actions. . Diligence (Latin: industria) (ethics, opposes sloth, Latin: acedia) - A zealous and careful nature in ones actions and work. Decisive work ethic. Budgeting ones time; monitoring ones own activities to guard against laziness. . Patience (Latin: patientia) (peace, opposes wrath, Latin: ira) - Forbearance and endurance through moderation. Resolving conflicts peacefully, as opposed to resorting to violence. The ability to forgive; to show mercy to sinners. . Kindness (Latin: humanitas) (satisfaction, opposes envy, Latin: invidia) - Charity, compassion, friendship, and sympathy without prejudice and for its own sake. . Humility (Latin: humilitas) (modesty, opposes pride, Latin: superbia) - Modest behavior, selflessness, and the giving of respect. Giving credit where credit is due; not unfairly glorifying ones own self. Theology Restraint is the keystone of the seven holy virtues. The other holy virtues are created through selfless pursuits: . Valour - Pursuit of Courage and Knowledge . Generosity - Pursuit of Giving . Liberality - Pursuit of Will . Diligence - Pursuit of Ethics . Patience - Pursuit of Peace . Kindness - Pursuit of Charity . Humility - Pursuit of Modesty Roman Catholic Virtues The Roman Catholic church recognized the seven capital virtues as opposites to the Seven Capital Sins or the Seven Deadly Sins. According to Dantes The Divine Comedy the sins have an order of greatness, and the virtues a respective order of greatness as well. This order is shown below from the lowest to the highest. SinVirtue Lust(excessive sexual appetites)Chastity(purity) Gluttony(over-indulgence)Temperance(self-restraint) Greed(avarice)Charity(giving) Sloth(laziness/idleness)Diligence(zeal/integrity/Labour) Wrath(anger)Forgiveness(composure) Envy(jealousy)Kindness(admiration) Pride(vanity)Humility(humbleness) Cardinal and Theological Virtues Another list of the Seven Virtues consists of a combination of the four Cardinal Virtues and the three Theological Virtues: . Prudence, Justice (this is an eighth virtue), Temperance, and Fortitude . Faith, Hope, and Love (charity) This formulation shows clearly the combination of Greek virtues (the Cardinal Virtues, found in Plato, for example) with Christian virtues (found in 1 Corinthians 13). These virtues do not line up so nicely as opposites to the Seven Deadly Sins, but are commonly referenced as the Seven Virtues. This allowed non-Christians to base their behaviour on moral tenets other than those prescribed by Christians. In medieval ideology, only a Christian would have faith in God, look forward to a life after death and caritas, be able to carry out acts of charity towards fellow men based solely on love of God. The Eighth Virtue The Eight virtues are sometimes known as the Apostle Virtues, and is used in the anime/manga Chrono Crusade (Chrno Crusade). . Justice (Latin: Justicia) (honesty righteousness, opposes wrongness or dishonesty, (No Latin)) - Honesty, and the giving of righteousness. Being fair or telling the truth. Doing what is right and not what is wrong. It is the light of truth that conquers the dark of the wrong. Justness, equity, evenhandedness, impartiality, objectivity, neutrality, disinterestedness, morals, morality. . Justice - Pursuit of Righteousness and Honesty Bibliography Boyle, Marjorie ORourke [1997-10-23]. Loyolas Acts: The Rhetoric of the Self (The New Historicism: Studies in Cultural Poetics, 36). Berkeley: University of California Press. ISBN 978-0-520-20937-4. http://ark. cdlib. org/ark:/13030/ft2t1nb1rw/

Advertising as a Way of Marketing

Advertising as a Way of Marketing Various individuals, businesses and organizations rely heavily on advertising as a way of marketing their products and services. The mode of communication used by advertising firms determines whether the target customer finds such products or services appealing, or not.Advertising We will write a custom essay sample on Advertising as a Way of Marketing specifically for you for only $16.05 $11/page Learn More Some of the commonly used media for advertising include online ads, newspapers ads, TV and radio ads, and billboards, among others. Increased competition in the business, changes in technology, and the sporadic changes in consumer demand and preferences has seen marketing executives resort to the use of ads that have been designed in such a manner as to appeal to consumers. Companies and individuals marketing their products and services needs to convinced prospective consumers to purchase their products and//or services and not those of competitors. It i s important therefore to ensure that the message used to advertise such products or services is appealing to the consumers. For example, companies selling fashion and technology-based products needs to advertise such products in an appealing way in order to ‘entice’ customers to buy your products, especially the youngsters. Sophisticated appealing adverts are meant to appeal to the minds of consumers. Some of the forms of appeal currently used by companies include emotional appeal, sex appeal, brand appeal, feminine and masculine appeals, endorsement appeals, romance appeals, and rational appeal, among others (Ambekar 2009). The essay highlights several forms of ads from online sources as a way of examining the strategies used by advertising companies in order to attract consumers to purchase a particular brand. One of the commonly used marketing platforms in modern day advertising is the social media which has now become a household name. For instance, marketers are no w using Facebook and Twitter as a means of reaching out to their intended customers. This new mode of advertising has the power to attract people as they are able to view the adverts anywhere, anytime. According to Admedia Solutions Ltd (2012) firms and business organizations are switching to online advertising as it is more appealing, trendier and accommodative compared with the conventional modes of advertising such as the use of magazines or newspapers. Wicked Laser is a good example of online advertising using social media. The online advert reads,† World’s Most Powerful Handheld Laser. Win FREE S3 Arctic Laser!† (Honigman 2011). The advert appeared on an online platform posted on a Facebook wall. It contains components that enable customers to follow the ad and in the process, buy the product. First, the content used in the advert is unique. Secondly, a brand appeal is used to persuade customers to buy the product (Lamb, Hair McDaniel 267).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brand appeal usually associates a product with a particular product performance (Ambekar 2009). For instance, from the advert above, the text, â€Å"Most Powerful Handheld Laser†, shows that it is a product with a global repute that has been in use for a long time (Honigman 2011). Consequently, customers are attracted to this product to the extent of wanting to be associated with a world class product. Other than brand appeal and the content used, the text â€Å"Win FREE S3 Arctic Laser† also acts as a form of promotion. This means that when the customer purchases a wicked laser, he/she is assured of also getting a S3 Arctic Laser. This is a form of enticement that makes the customer to want to spend his/her money on such a product in the hope of winning the extra gift associated with it. The advert discussed above appeared on a Facebook wall p age. Social media networks acts as a platform for consumers to freely discuss various products and services. It allows customers to share different views, opinions, perception, and attitudes regarding a product before they can purchase it. If a customer reads a positive feedback regarding a given product, he/she can easily buy the product regardless of the price. Other than the textual content of the product, advertisers also use graphics to attract customers. People are attracted to a given product by the pictorial or graphical appeal as it normally captures their eyes. The image implanted in their minds has the capacity to trigger a psychological need in a consumer to poses the product, to become associated with the product, or to buy it. The concept that underlies the product is portrayed to the target customers through the use of graphics. The image created by an advert forms a relationship between the product and the customer (Lamb, Hair McDaniel 267-269). When textual content and graphical content are integrated, it becomes easier to drive the message home, as opposed to the use of words or graphics alone. For example, an advert targeting the pharmaceutical industry with the following textual content â€Å"Finally, a packaging solution that makes sense†, a graphical representation and brief explanation (Ad Excellence 2008), is an example of an advert that combines both the text and graphics. In this advert, the marketer uses texts and graphics to drive the message home. The graphics are designed in such a way as to appeal to the eyes of the consumer. The textual and the content appeal normally attract the customer as the text speaks for itself. On the other hand, the graphics is attractive to the eyes of the consumer, and it creates an impact in the mind of a consumer.Advertising We will write a custom essay sample on Advertising as a Way of Marketing specifically for you for only $16.05 $11/page Learn More As a result, a consumer is better able to make the decision to buy the product. Subsequently, the adverts leave a positive image in the minds of consumers so that in future, they are more likely to purchase such products (Ambekar 2009). The portrayed messages and graphics generate the demand for the products. The two examples provided above portray personal appeal in the sense that they are meant to simulate such emotional appeal as self esteem and comfort (Ambekar 2009). For instance, the laser adverts imparts self esteem to the consumer because it portrays the image of a world class products. On the other hand, the pharmaceutical advert assures the customer that his/her health is safeguarded and this may stimulate joy, self-esteem comfort, and safety. In conclusion, we need to note that advertisements are designed in such a way as to leave a positive image in the minds of the consumers. As a result, the consumer may deem it necessary to associate him/herself with the product or service in ques tion. Through brand appeal, marketers are able to associate a particular brand with a particular group in the society. This enhances the willingness of a customer to buy a particular product. The combination of text and graphics has the power to bring out the intended message, appeal, and idea to the customer. Images appeal to the eyes of the customers and at the same time, implants a picture in their mind. This triggers them to buy or not to buy that particular product. Lastly, the use of social media in advertisement allows customers to interact with the product. It also allows them to exchange ideas and attitudes regarding a given product. Ad Excellence. â€Å"Pharmaceutical Ad†. 2008. Web. Ad Media Solutions Ltd. â€Å"Magazine Advertising†. 2012. Web. Ambekar, Ashwini. Different Types of Advertising Appeals. 2009. Web.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Honigman, Brian. â€Å"What makes a successful Facebook Ads campaign?† 2011. Web. Lamb, Charles W, Joseph F. Hair, and Carl D. McDaniel.Mktg5: Student Edition. Mason, OH: South-Western Cengage Learning, 2011. Print.

Individual paper Essay Example | Topics and Well Written Essays - 2500 words - 1

Individual paper - Essay Example All these efforts are aimed at making organizations more competitive and yet these activities have one profound effect on organizational life. Human resource managers are being asked (told) to do more with fewer people. This organizational mandate places tremendous pressure on HR professionals and business leaders. It is a real challenge to maintain performance, quality and customer service with fewer people. It is the equivalent of a symphony orchestra conductor being asked to make better sounding music with fewer percussionists and smaller string, woodwind and brass sections. A tough job indeed and it is being further compounded by a shortage of skilled and motivated workers in nearly every segment of the world labour market. The present essay is an attempt to examine and discuss today’s organizations that face a range of people management challenges. To achieve organizational excellence and showcase effectiveness in the modern changing business environment, a roadmap to HR transformation is required. Generally HR department is not looked at as a revenue generating model unless it takes up recruitment consultancy services and delivery of outsourced HR services. It has to understand the prevailing lacunae, have a vision, build a model, validate and implement the delivery approach to make itself a revenue model. More reasonably its HR department has transactional, functional specialization and business strategy units. The focus of HR is to work better, faster and cheaper. Recruiting benefits, administration, training, performance management and record maintenance fall under the transactional services. The crucial strategic planning, knowledge management, career and organizational development fall under the business strategy mode. HR will now tend to have a dual approach of employee-oriented and customer-oriented focus. Many large companies across the world continue to club HR

Web design proposal Essay Example | Topics and Well Written Essays - 500 words

Web design proposal - Essay Example This should also make the website easier to navigate. As Phebra were previously known as PharmaLab, it could also be considered as a â€Å"rebranding† promotion. The look and feel of new website is important, from the perspective of customer branding and effective marketing. Another reason for Phebra to renew their website is that they are considering putting more section and more content into the WebPages. Phebra want to add ‘Manufacturing’, ‘Medical Information’, and ‘People’ section, together with the four main sections on the current website. This will help Phebra to provide much more details to its clients that will be an advantage, as it will create believe and trust for Phebra from its clients. Another feature for Phebra new website will be the intranet search engine. Phebra clients will simply use keywords to find out the product they are looking for and will gather related information about product. Additionally, adding Content Management System (CMS) to the website will be important as it will facilitate Phebra to update there company information and upload new product or take out the old product. CMS will help Phebra to maintain their website and provide latest information more efficiently. Furthermore, Phebra wants to provide online account to clients so that they can order and view their purchase history. This will also help Phebra to study their clients need and come out with new solutions. The current design is based on blue and white colour scheme. The main focus of the front page is the pull down menu which list out the details of the products of the company. The website is simplistic on the front page; in the main sections include the business, products, ordering information and a contacts page. The main theme on the index page is titled â€Å"life-enhancing medicines† which is quite effective. The news section on the